WearBeauty vs Fresha

A Fresha alternative that runs on your own website

Fresha is a popular booking platform with its own marketplace. WearBeauty takes a different approach: it runs inside your own WordPress website, with no commission and your own Stripe account.

Comparison checked on 14 October 2026.

The short version

Which one suits you?

Choose WearBeauty if

Fresha may suit you better if

Side by side

WearBeauty and Fresha compared

WearBeauty compared with Fresha
ComparedWearBeautyFresha
Price£19, £39 or £69 a month for the whole business. Starter 2 bookable staff, Professional 10, Premium unlimited. Yearly is 10 months’ price for 12.£14.95 a month for one person (Independent) or £9.95 per bookable team member a month (Team). Custom rates over 20 team members
Team of four£39 a month (Professional)£39.80 a month plus VAT (Team, 4 × £9.95)
VATNo VAT to addPrices shown exclusive of 20% VAT
Free trial14 days with every feature, no card needed7 days
Commission on new clientsNone20% of a new marketplace client’s first appointment, minimum £4
Card paymentsYour own Stripe account at Stripe’s rates. Card machine payments recorded at checkoutFresha Payments: 1.19% + 20p in person, 1.40% + 25p online, plus VAT
Where clients bookOn your own WordPress websiteFresha marketplace and Fresha booking pages, linked from your website
Text messagesThrough your own Twilio account at Twilio’s rates. Email included20 free messages a month (per team member on Team), then charged
Where your data livesIn your own WordPress databaseFresha’s cloud, with export tools
ContractMonthly or yearly, cancel any timeMonthly, cancel any time

Fresha details are from Fresha’s UK pricing page, checked on 14 October 2026. Prices and features change, so please check their website. Card and text message rates from Stripe and Twilio are set by them.

Key differences

What makes WearBeauty different

No marketplace commission

Fresha charges 20% of a new marketplace client’s first appointment (minimum £4). WearBeauty has no marketplace and takes no commission.

Your website, not a marketplace

With WearBeauty, clients book on your own website, so your brand, your search ranking and your client list stay yours.

Your own Stripe

Deposits go straight to your own Stripe account. Fresha deposits and no-show fees need Fresha Payments.

Switching

Moving from Fresha

1

Install WearBeauty

Download it from My account and install it on your WordPress website. The 14-day trial starts straight away.

2

Bring your clients

Export your clients from Fresha as a CSV file and import them under Clients, Import and export.

3

Set up and go live

Run the setup wizard, add the booking page to your website and connect Stripe for deposits.

Questions

Common questions

Something else? Email info@wearbeauty.co.uk and we will reply within 24 hours.

It depends on your team. A team of four pays £39 a month on WearBeauty Professional with no VAT to add, against £39.80 plus VAT on Fresha’s Team plan. A solo therapist pays £19 on WearBeauty and £14.95 plus VAT on Fresha’s Independent plan. Fresha also charges a fee on new marketplace clients; WearBeauty does not.
Yes. Export your clients from Fresha as a CSV file and import them into WearBeauty under Clients, Import and export. Anyone already on file is skipped.
WearBeauty has no marketplace, so new clients find you through your own website, Google and social media instead. Some salons keep a marketplace listing for discovery and run their business on their own system.
Yes. WearBeauty is a WordPress plugin, so you need a WordPress website on your own hosting.
More comparisons

Compare with other salon software

Ready to take control of your beauty business?

See how WearBeauty can bring your bookings, clients and everyday salon admin together.